The Russell Brunson Show

Funnel Hacking LIVE Preview with Kristine Mirelle, Tim Shields & Ruth Soukup

12 snips
Aug 7, 2024
Kristine Mirelle, known for her hilarious ads, transforms from a garage musician to a marketing pro using low-budget antics that save on ad costs. Tim Shields shares his swift rise on Instagram, revealing strategies that skyrocket follower counts in record time. Ruth Soukup, an expert in course creation, provides actionable steps for developing and marketing impactful online courses. Together, they offer quick insights to elevate marketing strategies, emphasizing humor and analytics for effective audience engagement.
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ANECDOTE

Garage Webinar That Started A Business

  • Kristine Mirelle told how she lived in a garage, recorded a webinar, and sold her first $1,000 course after reading Expert Secrets.
  • She uploaded a simple video from town Wi‑Fi and it went on to get tens of millions of views and changed her life.
INSIGHT

Humor Cuts Ad Costs Dramatically

  • Funny, shareable ad creative reduces acquisition cost by increasing organic shares and engagement.
  • Kristine and others reported costs dropping by half or more when humorous ads go viral.
ADVICE

Shoot Simple Phone Videos First

  • Create simple video content you can shoot on your phone and test organically before scaling with paid ads.
  • Use AI to write scripts and repurpose organic winners into paid ads when they perform well.
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