This podcast features Rob Cairns interviewing Zachery Mimbs, a social media manager, about his career and insights into the field. Mimbs discusses his career path, the challenges of navigating ever-changing social media algorithms, and the importance of authenticity and engagement over follower counts. He also recommends specific tools like Publer and shares his strategies for creating effective content, including prioritizing video and short-form content. Finally, the podcast emphasizes the need for consistent engagement and responding to comments.
