The $100 MBA Show MBA653 Must Read: The Brain Audit by Sean D’Souza
Customer psychology isn’t always easy to understand. Fortunately, this week’s must-read book helps! Sean D’Souza is the founder of psychotactics.com. His book- The Brain Audit, is a comprehensive and understandable tour of basic consumer psych. By knowing a few psychological principles, you can appeal to the mind of your customers, leading to greater sales and retention rates- no ink blots required. Click play!
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Show Links:
Adam Franklin (@Franklin_Adam) | Twitter
Get the book on Amazon!
The Brain Audit: Why Customers Buy (and Why They Don’t) by Sean D’Souza
Sean D’Souza (@seandsouza) | Twitter
Psychotactics.com
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