The Dental Marketer Small Budget, Big Results: Leveraging Your Community Outreach as a Dental Leader | GMS
How do top dental practices fill their chairs without spending thousands on ads?
This episode is your practical roadmap for launching an effective ground marketing strategy on a razor-thin budget, leveraging your time in the community instead of spending big. We’ll demystify the process, showing you how to dedicate just 90-120 minutes per week, split into manageable sprints, to create a steady stream of trusted local connections. From simple permission tools like business cards and flyers to proven, step-by-step scripts, you’ll discover exactly how to build lasting community relationships that work for you long after you’ve left a location.
You’ll get the inside scoop on the reciprocity ladder: a powerful system for giving micro-values to local businesses, tagging them on social media, and leaving value-packed resources. Learn the art of outreach through the spotlight, insider, and connector formulas, designed to naturally open doors and facilitate real collaboration. By the end of the episode, you’ll understand how to sidestep common pitfalls, tailor your approach to any local business, and repeat your efforts each month for compounding trust and visibility. If you're ready for a marketing approach that prioritizes relationships over spend, this episode is your starting line!
What You'll Learn in This Episode:
- How to ground market your practice effectively on a tight budget
- A weekly structure for maximizing impact in just 90-120 minutes
- The key “permission tools” that quietly work for you 24/7
- The reciprocity ladder: a strategy for giving before asking
- Concrete scripts for opening doors with local businesses
- Targeting and rotating business types for consistent recognition
- Common ground marketing missteps and how to avoid them
- How to tailor strategies to gyms, offices, schools, stores, and more
- Why consistency and trust-building outcompete one-off efforts
Ready to turn a few focused hours each week into a steady stream of new local patients? Press play and plot your path to genuine community growth!
Learn More About the Ground Marketing Course Here:
Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment
Host: Michael Arias
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