How to Scale an Agency 🚀 Preparing Your Digital Marketing Agency for AI: The Ultimate Guide to Future-Proofing Operations (Jordan Ross Solo)
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Jun 9, 2025 Jordan Ross emphasizes the urgent need for digital marketing agencies to adopt AI within the next year. He presents a roadmap for building internal AI capabilities, including structuring data and refining operational procedures. The discussion highlights how AI can revolutionize workflows across administration, media buying, and design. Agency leaders are motivated to act quickly, as those who hesitate risk falling behind in an increasingly competitive landscape.
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Urgency of AI Adoption
- AI adoption is urgent for agencies; failure risks going out of business within 24-36 months.
- Agencies implementing internal AI solutions will dominate the future digital marketing landscape.
Build on Robust AI Infrastructure
- Build your AI infrastructure on top of well-structured databases, not just GPT or AI embedded in existing tools.
- Centralize all historical, CRM, client, financial, and communication data in organized databases.
Organize SOPs for AI Use
- Organize SOPs clearly by topics and folders with identifiable metadata and clear roles.
- Document every process step with dependencies, roles, software used, bottlenecks, automation potential, and research required in text form.