Ep35: Building an audience in Bharat ft. Pratilipi

Ranjeet grew up in a small village with less than 1000 population. He used to go to the nearby city on weekdays to attend school and return to the village on the weekend. As a kid he was a voracious reader, starting with first his school textbooks, later devouring Hindi literature, comics, and novels. As he grew up, he slowly shifted to reading English as there was no regional content available online.

Coming from a humble background, getting a stable job was what his family wanted for him. After completing his MBA, he got a job at Vodafone. He liked the job but after a few years, he wanted to do something more challenging. So quit his job and decided to startup. As he started searching for business ideas, many of his friends advised him why doesn’t do something to solve online regional content - a problem Ranjeet often cribbed about.

As he started talking to people about this problem - he received many suggestions - Indians don’t read, People don’t read long-form content anymore, No one wants regional content. But he knew that wasn’t true and had a deep conviction that there was a space for an Indian regional content player.

Thus, Pratilipi was born. 

Today Pratilipi is India’s largest regional content platform with over 3 lac writers and more than 2.5 crore monthly active users

For more details visit: ajuniorvc.com/podcast