The Marketing Millennials How to Utilize Psychological Biases in Marketing with Sarah Levinger
Apr 25, 2025
In this discussion, marketing expert Sarah Levinger shares her insights on the integration of psychological principles in advertising. She highlights strategies like leveraging social proof and pricing psychology to boost sales. Sarah also dives into emotional advertising, illustrating how creating emotional connections can enhance campaign effectiveness. Learn how brands can build trust through authority proof and effective calls to action, all while adapting to privacy changes in the marketing landscape.
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Sarah's Journey to Marketing Psychology
- Sarah Levinger started as a graphic designer and dropped out of college to freelance for 10 years.
- She self-taught marketing and psychology through library books before focusing on paid advertising.
Marketing is All Psychology
- Psychology underpins every aspect of marketing, from colors to words.
- Brands that adapt by using psychology will win in future competitive landscapes.
Ethical Use of Psychology in Marketing
- Using psychology in marketing is unavoidable and not inherently manipulative.
- Ethical use means avoiding harmful emotional triggers and helping consumers solve real problems.