Creator Science

#214: A transparent look at how my business performed in August 2024

Sep 24, 2024

54:16

Snipd AI

Discover a transparent financial breakdown of a creator's business performance for August 2024, celebrating subscriber milestones and outlining strategic improvements. Explore the evolution of audience demographics and the power of transforming long-form content into engaging LinkedIn carousels. Unpack the importance of effective email strategies and the impact of copywriting on sales growth. Additionally, gain insights into navigating personal milestones while balancing professional development and family life, all while enhancing business operations.

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Quick takeaways

The podcast reveals the impact of personal circumstances on business performance, highlighting a drop in revenue during paternity leave necessitating improved operational systems.

It emphasizes the importance of strategic audience engagement, showcasing a significant YouTube subscriber growth while maintaining a proactive approach to refine email marketing for better conversions.

Deep dives

Monthly Performance Insights

The episode provides a transparent look at the monthly performance metrics, revealing that August 2024 was one of the lower revenue months, generating approximately $43,000 against expenses of around $48,000. This dip is attributed to the host's paternity leave, indicating a need for improved systems to alleviate dependency on personal involvement for business operations. The speaker notes that while overall membership subscriptions were stagnant, digital product sales showed promise, specifically a 53% increase in sales for CreatorHQ. This month highlights the importance of adapting strategies during critical life changes while maintaining an eye on overall business health.

Maximize Reach with Engaging Content

01:40

Less is More: Simplify for Engagement

01:04

Balancing Parenthood and Professional Pressures

00:46

Revenue Earned Differs from Revenue Recognized

00:57

Intro

16min

Engaging Audiences and Maximizing Social Media Impact

5min

Maximizing Engagement Through LinkedIn and Email Strategies

7min

Navigating Growth and Challenges in Content Creation

4min

Enhancing Business Operations and Personal Projects

21min

This is going to be a special episode. You may or may not be familiar with The Lab, my membership community for professional creators. Each month in The Lab, I record a Retro – a 30-minute video breaking down that previous month’s performance.

I share:

My Profit & Loss statement (including a breakdown of where those revenue and expenses come from)
How I did with my goals for the month
The highlights
My concerns
And changes I’m making based on that new data

A lot of members tell me it’s their favorite part of membership. This episode is the audio from my latest retro, looking at August of 2024. Now this isn’t the *complete* experience of my monthly retros because a big part of the experience INSIDE The Lab is seeing my video screensharing this information, but it’s close.

So, I hope you enjoy this look behind the curtain of my business – I know I love it when I get to see behind OTHER peoples’ businesses. And if you DO enjoy this experience, consider joining us in The Lab! We have some space available now, and even if you want to join on the Basic tier, you’ll get access to ALL of my courses, workshops, these monthly retros, and more.

Full transcript and show notes

→ Join The Lab

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