The Truman Show-like Experiment Playing Out in B2B with Rachel Downey

Oct 31, 2023

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😱WHAT. A GUEST?! 😱 We said we weren’t doing an interview show, but we did need a hand with this week’s topic: how do visual mediums help achieve business growth, and what role do executives and team members outside the marketing team play in modern marketing strategy?

Rachel Downey, CEO and founder of Share Your Genius joins the show today to break down what companies actually want to do: create content that moves your company toward your growth goals and outcomes.

Marketing is about influencing human behavior. Sharing stories from a business and human perspective helps brands connect with current and potential buyers through the experiences shared by folks across the team, including the executive suite. Visual media can increase the pace of connection by showing the humans behind it sharing their ideas, perspectives, answers, tips, or just joining a conversation.

This should be music to the ears of executives and investors alike: media-led, community-focused approach to B2B sales and marketing removes the paradigm of “scale” and introduces a self-perpetuating cycle of high-converting, WOM-driven growth that costs less and sustains longer.

Take your hand off the wheel: self-driving marketing is here, and it looks nothing like the programmatic, scheduled, templatized content marketing of the past.

Jump into the conversation:

(01:00) We’ve got a guest?!

(03:50) What’s up with creating a media brand?

(20:00) Nearbound 🤢Community 👍

(24:00) Setting the foundation of your story for max connection + growth

And we know you’re wondering—are we going to continue to have guests? Probably not. Are we going to have Rachel back on to talk about this topic some more? Probably. Stay tuned.

Connect with Devin: https://www.linkedin.com/in/devinbramhall/

Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/

Subscribe to our newsletter: https://dontsaycontent.substack.com/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/