The Startup Playbook Podcast

Ep163 – Jaddan Comerford (CEO – Unified Music Group) on investing in creativity

May 19, 2022

Jaddan Comerford, CEO of Unified Music Group, shares his journey in the music industry, from starting a punk record label at 17 to building a multifaceted music company. He discusses the importance of collaboration, hiring for culture fit, and overcoming challenges. Comerford also shares insights on community-based investing and launching Side Stage platform for early-stage companies.

52:52

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Episode guests

Jaddan Comerford

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Episode notes

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Quick takeaways

Unified Music Group focuses on nurturing creative talent across various music-related services.

Side Stage Ventures emphasizes community-based investing in creative and tech intersections.

Investing in talent development and workplace culture fosters staff retention and career growth at Unified Music Group.

Deep dives

Creating a Music Ecosystem

Jadon Cumberford shares his journey of starting a record label at 17 to launching Unified Music Group, a leading independent music company providing various services. The focus was on creating an ecosystem to nurture creative talent. The expansion from a record label to managing talent, merchandise, festivals, events, and investments was an organic evolution to support local punk bands.

Intro

4min

Evolution of Unified Music Group: From Record Label to Investment Ventures

2min

Lessons from Entreprenurial Parents and Early Career in Music Management

11min

Emphasizing Growth, Culture, and Industry Diversity in Hiring Practices

2min

Navigating the Music Industry and Startup World

9min

Overcoming Challenges and Self-care Strategies

3min

Community-based Investing and Launch of Side Stage Platform

19min

Building a Strong Team and Retaining Top Performers through Investing in People

4min

My guest for Ep163 of The Startup Playbook Podcast was Jaddan Comerford, the Founder & CEO of Unified Music Group and Partner at Side Stage Ventures. Jaddan started Boomtown Records as a 17 year old to help launch the record for his own band. Fast forward 20 years later and he is now the Founder […]

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