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The Startup Playbook Podcast
Ep163 – Jaddan Comerford (CEO – Unified Music Group) on investing in creativity
May 19, 2022
Jaddan Comerford, CEO of Unified Music Group, shares his journey in the music industry, from starting a punk record label at 17 to building a multifaceted music company. He discusses the importance of collaboration, hiring for culture fit, and overcoming challenges. Comerford also shares insights on community-based investing and launching Side Stage platform for early-stage companies.
52:52
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Quick takeaways
- Unified Music Group focuses on nurturing creative talent across various music-related services.
- Side Stage Ventures emphasizes community-based investing in creative and tech intersections.
Deep dives
Creating a Music Ecosystem
Jadon Cumberford shares his journey of starting a record label at 17 to launching Unified Music Group, a leading independent music company providing various services. The focus was on creating an ecosystem to nurture creative talent. The expansion from a record label to managing talent, merchandise, festivals, events, and investments was an organic evolution to support local punk bands.
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