The Start, Scale & Succeed Podcast Scaling Your Sales through Marketing Systems with Sara Nay - Ep. 220
In this bootstrapping episode, Sara Nay, Chief Operating Officer of Duct Tape Marketing, shares how she takes care of all the little things that make our community members feel appreciated, informed, special, and cared for.
You will discover:
- why strategy must precede tactics for marketing success
- how to implement your first real marketing strategy
- why you may want to outsource your marketing for better results
Sara Nay is the COO of Duct Tape Marketing. With 14+ years working in the small business space, it is her passion to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives. As the COO, she oversees company-wide operations, work to support the company culture and vision, and designs and implements business systems. She has always believed in focusing on strategy before tactics. She and her company champion sustainable marketing strategies over quick fixes and gimmicks, ensuring their clients feel confident and in control, as their business achieves predictable growth.
Want to learn more about Sara Nay's work at Duct Tape Marketing? Check out her website at https://ducttapemarketing.com/ and get your free resources at dtm.world/growth.
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