When there's less disposable income, in a down economy, people invest fewer dollars and their decision-making process changes. That is why in 2023, having brand power is more important than ever; consumers spend and invest in brands they like, know, trust and to which they feel connected. In today's episode, I will share tips and strategies for how to best build your trusted brand power in 2023.

Also in this episode:

• The three "R's": retention, renewals, and referrals
• When you build a strong brand, you have a reputation that precedes you
• How to increase your visibility on other people's platforms
• People make buying decisions based on the level of trust that they associate with a brand

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Grab one of Kelly's bestselling books:

• Unstoppable: 9 Principles for Unlimited Success in Business and Life
• Conviction Marketing
• Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team
• The Live Launch Method