Exploring AI in Marketing: Five Key Applications with Danchez

Aug 3, 2024

Join Dan Sanchez, a passionate marketer and digital strategist, as he unveils five key applications of AI in marketing. He emphasizes the importance of hyper-personalization and how AI can supercharge content marketing and distribution. Dan shares practical insights on using AI as a co-pilot for analytics and reporting, enhancing efficiency in decision-making. He also explores future trends, highlighting the transformative potential of conversational AI in personalized advertising. This discussion is packed with valuable tips for marketers looking to leverage AI effectively.

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ANECDOTE

Custom GPT Cut Podcast Prep Time

Mike Allton cut his podcast prep time from two hours to twenty minutes using Dan's Custom GPT for showrunner workflows.
That saved time and reduced interview anxiety about having the wrong notes.

ANECDOTE

From Designer To Multi‑Hat Marketer

Dan Sanchez grew into marketing from graphic design and wore many hats at startups and nonprofits.
That multi‑disciplinary past made him value tools that speed up repetitive marketing tasks.

ADVICE

Build An Internal Marketing Co‑Pilot

Use an internal Marketing AI Co‑Pilot to surface and reuse existing docs across the team.
Train a custom GPT on brand strategy and personas so it answers and drafts content in your voice.

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Struggling with how to actually apply AI to your day-to-day marketing tasks?

You’ve heard the hype: artificial intelligence is transforming the marketing landscape, offering innovative solutions to enhance strategies and achieve better results. But with so many applications, understanding how to leverage AI effectively can be challenging. If you're looking to decode the role of AI in marketing, this episode is for you.

Today, we're joined by Dan Sanchez, a.k.a. Danchez, a passionate marketer and digital strategist, who uses AI in multifaceted ways—from daily operations to content repurposing and hyper-personalization. Danchez will guide us through the five key applications of AI in marketing, sharing practical insights and examples that can help you elevate your marketing game.

AI in Marketing: Unpacked host Mike Allton asked Danchez about:

✨ Five Key AI Applications: Learn about the five essential types of AI applications in marketing and their benefits.

✨ Practical Examples and Insights: Discover how to integrate these AI applications into your marketing strategies with real-world examples.

✨ Future Trends in AI Marketing: Gain insights into upcoming trends in AI marketing applications and how to prepare for them.

Danchez's Five Applications of AI in Marketing:

Marketing AI Co-Pilot
Content Marketing and Distribution
Hyper-personalization with AI
Conversational AI
Analytics, Reporting & Forecasting

Learn more about Dan Sanchez

Connect with Dan Sanchez on LinkedIn
Connect with Dan Sanchez on X

Resources & Brands mentioned in this episode

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/exploring-ai-in-marketing-five-key-applications/

Brought to you by The Social Media Hat - When One More Hat Is One Too Many.

Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Music by Tokay.

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