EP308: Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA

Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click.

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Resources Mentioned In This Episode:

Unlock Your Business Potential By Advertising on Social Media with Tier 11

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

Episode 136: Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps

WordStream: Everything You Know About Conversion Rate Optimization Is Wrong

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Mentioned in this episode:

Tier 11 Data Suite