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Creators Must Also Be Publishers
- Creators need a publisher role even when self-publishing because discovery requires effort beyond making work.
- Seth Godin argues that publishing yourself means adding business and marketing to your craft to be found.
Publish Your Own Work
- If you care about your work, consider publishing it yourself rather than relying on gatekeepers.
- Invest time to understand the marketplace so you can bring the right work to the right people on the right day.
Why Seth Started Self-Publishing
- Seth recounts pitching publishers to let him make books without them acting as publishers.
- Publishers refused because publishing is what they know how to do, so Seth began self-publishing many projects.