Your Bootstrapping Questions
Akimbo: A Podcast from Seth Godin
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The Only Choice Is to Change the Culture
We know that it's extremely difficult to sell water to somebody who doesn't know they're thirsty. The only choice we have if we want to change the culture, and we don't have unlimited time or unlimited money, is to start with the early doptors. Those are the only people who know they have a problem that we are here to solve. That disconnect between where we are and where we want to go, that is what moves us forward.
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