SaaS Interviews with CEOs, Startups, Founders cover image

SaaS Interviews with CEOs, Startups, Founders

How to Grow Faster with $0 CAC

Oct 18, 2023
Exploring the rise of freemium plans in software companies and the challenges of Product-Led Growth. Discussing user pain points, community building, and growth without acquiring users. Delving into strategies for PLG and usage-based pricing to drive software product growth.
20:54

Podcast summary created with Snipd AI

Quick takeaways

  • Product-led growth is popular with 91% planning to invest more, but challenges include differentiation and financials.
  • Top product-led growth companies focus on 11 key principles like building for end users and leveraging community for success.

Deep dives

Adoption of PLG Strategy

Three in five software companies have adopted some form of a product-led growth strategy, as indicated by data from the Cloud 100 and OpenViews benchmarks. A recent survey by Gainsight showed that 91% of companies planned to increase their investments in PLG. Despite its popularity, challenges such as differentiation in a competitive landscape and making the financials work in a PLG funnel remain areas of focus for companies aiming to stand out in the market.

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