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Exploring the rise of freemium plans in software companies and the challenges of Product-Led Growth. Discussing user pain points, community building, and growth without acquiring users. Delving into strategies for PLG and usage-based pricing to drive software product growth.
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Quick takeaways
- Product-led growth is popular with 91% planning to invest more, but challenges include differentiation and financials.
- Top product-led growth companies focus on 11 key principles like building for end users and leveraging community for success.
Deep dives
Adoption of PLG Strategy
Three in five software companies have adopted some form of a product-led growth strategy, as indicated by data from the Cloud 100 and OpenViews benchmarks. A recent survey by Gainsight showed that 91% of companies planned to increase their investments in PLG. Despite its popularity, challenges such as differentiation in a competitive landscape and making the financials work in a PLG funnel remain areas of focus for companies aiming to stand out in the market.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode