Leif Petersen is the founder and CEO of HOLOGATE, a global leader in extended reality solutions with an interesting success story. It all started with entertainment and since its inception Hologate has expanded to hundreds of multi-user VR systems across 42 countries, engaging over 22 million people with major IPs like Ghostbusters and Angry Birds. More recently the team has created a specialized section dedicated to training and simulation and they managed to deploy training with the German Army and the Swiss Police special forces. It doesn’t happen often to be this successful on both fronts and today you will learn:

How they designed and optimized every aspect of their location-based experiences
How stripping a game to its simplest form was just the key for fun
What type of games turned out to be the most popular
What it took to pivot to training and simulations designed for governmental organizations like the German Army and Swiss Police Special Forces

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