The Futur with Chris Do Why Friendships Change: Values, Growth, and Distance w/ Jule Kim | Ep 405
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Dec 13, 2025 
Jule Kim, an executive coach and podcaster focused on personal growth and relationships, joins Chris Do to discuss the evolving nature of friendships. They explore the four tiers of friendship, emphasizing how values shape connections. Jule shares insights on her struggles with people-pleasing and setting boundaries, while Chris highlights the importance of observing behavior to assess true character. Together, they unpack the complexities of friendship, including the emotional costs of social hierarchies and the value of mutual reciprocity.
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Reciprocity Is A Friendship Test
- Reciprocity and perceived fairness are core tests for long-term friendship.
- Loyalty, empathy, and authenticity form a trust triangle that determines who moves inward.
Drive-Thru Character Test
- Chris compared two friends who reacted differently while he drove and one cared for him before eating.
- The attentive friend became his wife; the self-focused friend did not.
Choose Ten People To Prioritize
- Pick a small circle and invest heavily in them: the "10-10 forever" rule.
- Stop keeping score for those inner friends and prioritize deep loyalty over transactional checks.