The Game with Alex Hormozi 9. Know The Levers | $100M Lost Chapters Audiobook
Nov 14, 2025
Dive into the nitty-gritty of customer acquisition with a focus on three critical financial levers: Customer Acquisition Cost, lifetime gross profit, and payback period. Discover why mastering these calculations is essential for scaling your business. The insights offered promise to enhance financial understanding, potentially leading to greater profits. This deep-dive into advanced money math is not for the faint-hearted but offers significant rewards for those willing to unlock its secrets.
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Removed Deep Math Chapters
- Alex wrote detailed math chapters for an internal document that ended up in the $100,000 money models.
- He later removed them from the book but kept the material for those who want deeper understanding.
Money Math Is The Business Language
- Money math is the language of business and unlocks deeper decision-making ability.
- Understanding acquisition levers lets you quantify and improve customer finance outcomes.
Master The Three Acquisition Levers
- Calculate and improve the three acquisition levers: CAC, LTGP, and PPD to optimize growth.
- Focus on lowering cost to acquire, increasing lifetime gross profit, and shortening payback period.