

E59: Julia Stewart Former CEO of IHOP | Blueprint for Rising to the Top
18 snips Apr 22, 2025
Julia Stewart, former CEO of IHOP and Dine Brands Global, shares her inspiring journey from waitress to leading a $2.3 billion acquisition of Applebee's. She discusses her transition into the wellness sector with Alurix and the unique challenges of raising capital in health tech. Julia reflects on the importance of mentorship, company culture, and the barriers women face in the workplace. Her anecdotes about parenting and nostalgic IHOP memories add a heartwarming touch, making for an engaging conversation about resilience and leadership.
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The Phone Call That Ended Two Jobs
- Julia called the Applebee's CEO after announcing IHOP bought Applebee's and told him they didn't need two CEOs.
- She calmly informed him she would let him go, illustrating decisive M&A closure and tough executive choices.
Bootstrapping To Raise $3M
- Julia is fundraising $3M to scale Alurix from an MVP into full multi-platform deployment powered by AI.
- She describes meeting family offices, VCs and high-net-worth individuals and the new challenges of startup capital raising.
Stereotypes Hurt Fundraising
- Investors carry stereotypes about what founders look like and can dismiss experienced executives entering health tech.
- Julia found credibility hinges on demonstrating authentic commitment to health, not fitting a startup caricature.