The Aspiring Solopreneur 104. Demystifying Press Releases for Solopreneurs and How to Utilize PR Today with Mickie Kennedy
Marketing and lead generation continues to be obstacles for solopreneurs. So many people are focused on traditional marketing and advertising tactics and neglect a very interesting approach...public relations. More specifically, the use of press releases for your solopreneurship.
It's usually because press releases are such a foreign concept for many people that they tend to avoid them. But it's not as complicated as you may think.
So today, we are joined by Mickie Kennedy, founder of eReleases, a press release distribution service for small businesses, who helps people get more PR value for their dollars. Let’s just say he knows what he’s talking about.
We invited him on to discuss things like:
- What exactly a press release is, the benefits, and how they work
- When to use press releases and when not to
- Best practices for optimizing conversion on releases
- Other types of PR solopreneurs should consider
- Calculating the ROI of PR
Plus so much more! Be sure to tune in.
ADDITIONAL RESOURCES
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Starter!
Like the show? We'd love it if you'd leave a 5-star review!