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Experienced freelancer Nick Pattison shares insights on positioning, sales, and creative direction. He discusses automations for focusing on sales, lessons from running $15k brand sprints, growing creative muscles, presenting work to clients, and more. Learn why he stopped writing proposals and delve into his freelance playbook.
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Quick takeaways
- Optimizing brand positioning through $15k/week brand sprints and tailored presentation strategies.
- Efficiency through automation and streamlined processes, freeing up time for creative growth and client relationships.
Deep dives
Investing in Logo Animation for Premium Branding
Logo animation is highlighted as a key component to elevate the perception of a brand's quality and premium feel when launching a new project. The speaker shares their experience of investing in logo animations for websites like Dive, Figma Academy, and Maven to enhance branding. Previously, using After Effects for animations required hiring, whereas now tools like Jitter simplify the animation creation process. Jitter's capabilities include easy animation creation, importing from Figma, a user-friendly editor, and the ability to export various animations, videos, and gifs for websites.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode