Nick Pattison - Positioning pt. 1: How to make $15k/week

31 snips

Apr 24, 2024

Experienced freelancer Nick Pattison shares insights on positioning, sales, and creative direction. He discusses automations for focusing on sales, lessons from running $15k brand sprints, growing creative muscles, presenting work to clients, and more. Learn why he stopped writing proposals and delve into his freelance playbook.

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ANECDOTE

Sweetgreen Inspiration

Nick Pattison's biggest project fell apart, prompting reflection.
This led to the idea of pre-packaged brand sprints, inspired by Sweetgreen's menu.

ADVICE

Niche Down

Avoid generic offerings and niche down intentionally.
Nick found success focusing on health and wellness branding.

ADVICE

Client Questionnaire

Send a detailed questionnaire to clients before starting a project.
Gather information on the business, competition, customer, inspiration, and success metrics.

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