24min chapter

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Nick Pattison - Positioning pt. 1: How to make $15k/week

Dive Club 🤿

CHAPTER

Navigating the Transition to Specializing in Health and Wellness Branding

The chapter details the speaker's shift towards specializing in health and wellness branding after a high-value project fell through, leading to the creation of pre-packaged service offerings. It explores the strategic positioning of brand sprint packages tailored for tech companies, emphasizing digital-focused designs like homepage designs. The process of conducting brand sprints, handling design projects, presenting concepts to clients, and the evolution of scheduling and automation are highlighted.

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