Riskgaming Pivoting to the Expert Economy
Jul 17, 2024
Explore Medium's journey towards financial stability and a balanced business model under new leadership. Discover the challenges of transitioning to a subscription-based media model and the shift to the expert economy. Dive into the evolving dynamics of writer-driven platforms and the impact of algorithms on content curation on Medium.
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Tony's Medium Journey
- Tony Stubblebine got involved with Medium through his prior work with Ev Williams and early Twitter development.
- He became CEO to turn around Medium's struggling business and pivot it to profitability.
Subscription Model Insight
- Ev Williams concluded that ad-driven models pervert online content quality.
- Medium shifted to a subscription model to align incentives better and build something great.
Medium's Content Balance Challenge
- Medium faced a Goldilocks problem balancing editorial quality and creator-generated content.
- Pure editorial was costly; pure user-generated content yielded low-quality "content mill" results.