The Jasmine Star Show The Real Reason Customers Choose You (It’s Not What You Think)
Oct 7, 2025
Discover the emotional core of branding—it's not just logos and colors! Dive into how nostalgia influences our buying choices and explore sensory branding through iconic experiences like Apple unboxing and McDonald's drinks. Hear a personal story of a $50K investment built on trust and learn strategies to deepen connections with your audience. From engaging one-word feelings to thoughtful gifts, this conversation reveals how genuine relationships shape brand loyalty and growth.
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Brand Is A Feeling, Not Design
- A brand is the feeling and set of experiences people have about your business when you're not present.
- Jasmine Star says memories, stories, and expectations empower customers to choose you.
Peanut Butter Proves Nostalgia Sells
- Jasmine describes her mother's lifelong use of Pond's and Laura Scudder peanut butter to illustrate how nostalgia shapes purchases.
- She admits she now buys the same peanut butter because of that emotional memory.
Brands Engineer Sensory Feelings
- Brands engineer experiences down to packaging, sound, and sensory cues to create feelings.
- Jasmine uses Apple, McDonald's, and In-N-Out examples to show deliberate sensory design builds brand emotion.
