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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ep. 200 - What’s Up THIS WEEK ==> Gen Z Hates INSTAGRAM?😡 B2B Halloween Marketing?👻TOP HALLOWEEN COSTUMES!
Oct 8, 2024
Gen Z is turning their backs on Instagram, with new research highlighting their least favorite platforms. Halloween marketing strategies are on the rise, with businesses tapping into seasonal engagement. Popular 2023 costumes range from classics like Beetlejuice to trendy characters like Deadpool. The head of Instagram teases a potential 'following only' feed, stirring up buzz. Plus, a fun take on Halloween costume creativity promises laughs and inspiration. Don't miss the upcoming virtual marketing conference!
08:40
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Quick takeaways
- Gen Z shows increasing discontent with social media, influencing marketing strategies and platform engagement among younger demographics.
- Halloween presents an effective opportunity for B2B marketers to boost engagement and interaction through themed content and social media contests.
Deep dives
Gen Z's Perspective on Social Media
Gen Z adults have expressed a growing dissatisfaction with certain social media platforms, according to recent research. A notable percentage of respondents reported spending over four hours daily on social media, with many indicating that they wish platforms like TikTok, Snapchat, and Facebook had never been created. In fact, 50% of those surveyed listed X (formerly Twitter) as a platform they regretted, while 43% had the same sentiment towards TikTok. This data highlights a shift in attitudes among younger users, prompting discussions about the overall impact of social media on well-being and daily life.
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