Why M&C Saatchi CEO Justin Graham always runs towards a fire
Mar 18, 2024
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M&C Saatchi CEO Justin Graham talks about creativity in business, his desire to compete on Survivor, and how facing challenges head-on leads to better outcomes. The podcast also delves into his morning routine, career trajectory, insights from global markets, and the importance of embracing noise in the office environment.
Embrace creativity and cultural diversity to connect products with consumer emotions.
Promote a positive work culture by instilling core values and fostering open communication.
Deep dives
Justin Graham's Morning Routine and Leadership Insights
Justin Graham, the CEO of MNC Sachi, shares his morning routine which involves waking up early, walking his dog Dudley, and reflecting on the day ahead. He highlights the importance of embracing moments of reflection and inspiration, whether through walking or swimming in the ocean. Graham stresses the need for leaders to adapt quickly to changing conditions, make constant decisions, and focus on reaching their objectives like completing a marathon.
Pivotal Career Moment in New York
Graham discusses a pivotal moment in his career when he moved to New York in 2007 to work for an advertising business, BBDO. Working on global accounts during the financial crisis of 2008 exposed him to diverse creativity from emerging markets. He gained insights on addressing practical needs and emotions of consumers in markets like China, India, and Brazil, realizing the importance of connecting products with different cultural contexts.
Fostering a Positive Company Culture and Managing Meetings Effectively
Graham emphasizes the importance of instilling core values like 'be excellent to each other' and 'run towards the fire' to create a positive work culture at MNC Sachi. He encourages flexibility in meeting durations based on the need to solve problems effectively. By promoting open communication and addressing challenges head-on, Graham advocates for a workplace culture that embraces creativity, fearlessness, and teamwork.
In this week's episode M&C Saatchi boss Justin Graham chats about the role of creativity in business, his goal of competing on the reality TV show Survivor and why running towards a fire will lead to better outcomes.