Will Power Podcast by Will Humphreys Future of Physical Therapy Marketing: AI Agents & Patient Reactivation with Carl Mattiola
What would your practice look like if you never had to worry about marketing or lead follow-up again? In this episode of the Will Power Podcast, host Will Humphreys sits down with Carl Mattiola, co-owner of Breakthrough Marketing, to discuss the seismic shift AI is bringing to the world of physical therapy and private practice.
Carl reveals how Breakthrough is using AI "Agents" to handle the most time-consuming part of running a clinic: lead conversion and patient reactivation. From reducing 16 hours of manual follow-up to just 30 minutes, this conversation explores how technology is helping clinic owners reclaim their time while scaling their impact.
Key Takeaways:
- Content is a Commodity: Why high-quality copywriting is now accessible to everyone through AI. If you know how to prompt it correctly.
- Meet Your New Digital Employee: Defining AI Agents and how they act as 24/7 virtual assistants for your practice.
- The Power of Reactivation: Why your past patient list is your most valuable asset and how to automate the "checking in" process.
- Human-Like Interaction: How AI is now capable of having complex, compassionate conversations with patients that are nearly indistinguishable from human staff.
- Solving the Staffing Crisis: Using automation to handle high-volume responses that would otherwise overwhelm a short-staffed team.
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