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In this "Lessons" episode, we dive deep into what I call the "Selective Excellence Trap" - why choosing when to give your best effort actually undermines your success. We explore fascinating research on how our brain's efficiency-seeking nature can sabotage our professional growth, and why treating every moment as important is the true mark of mastery.

You'll discover the three paradoxes of performance that plague high achievers, learn why consistency beats occasional brilliance, and understand how to break free from the selective effort mindset. Whether you're a founder, executive, or professional looking to increase your impact, this episode provides actionable strategies to make your performance more consistent, your reputation more solid, and your success more sustainable.

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