Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03

Jan 22, 2025

Dan Kennedy, a renowned marketing consultant with expertise in one-to-many selling, shares invaluable insights on scaling businesses through group presentations. He discusses the efficiency of this sales strategy, particularly for traditional businesses like chiropractors and real estate agents. Listeners will learn from real-world examples, including Tupperware parties, and why mastering this skill is essential for growth. Kennedy's practical advice on engaging presentations and overcoming sales challenges offers powerful tools for entrepreneurs aiming to enhance their sales techniques.

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ADVICE

Gathering Groups for Presentations

Leverage enthusiastic new customers by incentivizing referrals.
Host non-selling events like movie nights or open houses to capture leads.

ANECDOTE

Chiropractor's Movie Theater Success

A chiropractor rented a movie theater to show Star Wars.
After the movie, he presented and signed people up for adjustments, demonstrating successful one-to-many selling.

ADVICE

Structuring Presentations for Sales

Structure presentations as sales pitches from the first word, not just tacked on at the end.
Create a seamless transition into the call to action, avoiding abrupt shifts in tone.

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In this episode of The Russell Brunson Show, we dive deep into the powerful concept of one-to-many selling and marketing - how to scale your message and grow your business by presenting to groups rather than individuals. Dan’s insights are not only brilliant but also practical, especially for traditional and local businesses looking to leverage these strategies in their industries.

Dan has been my go-to source of inspiration and knowledge on selling for nearly two decades, from attending his masterminds early in my career to listening to his courses daily as I built ClickFunnels. Now, as the owner of his company, I get the privilege of interviewing him regularly, and today’s “group sales” conversation is packed with actionable strategies and timeless wisdom.

Key Highlights:

The power of one-to-many selling: Why it’s the most efficient and profitable way to grow your business.
Real-world examples: How traditional businesses like chiropractors, real estate agents, and financial advisors can use these strategies.
Lessons from the past: How Tupperware parties, Botox demonstrations, and more pioneered one-to-many selling.
Insights for any business: Why mastering this one to many selling skill is critical, no matter what kind of business you run.

Whether you’re scaling your online business, running a brick-and-mortar store, or just getting started, this episode will equip you with the tools to think bigger, sell smarter, and create exponential growth.

Tune in now to learn from the one and only Dan Kennedy, and discover how one-to-many selling can transform your business!

https://sellingonline.com/podcast

https://clickfunnels.com/podcast

Special thanks to our sponsors:

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