Jim Rowan, the CEO of Volvo Cars, brings a wealth of experience from leading Dyson and BlackBerry. He dives into the transformative landscape of the global automobile market, emphasizing the rise of electric vehicles and the challenges faced by traditional manufacturers. Rowan discusses how Gen Z's preference for subscription models is reshaping car ownership. He also reflects on the impact of tech giants like Tesla on the industry and shares valuable life lessons inspired by his father's journey as a mechanic.