The Prof G Pod with Scott Galloway cover image

The State of the Global Automobile Market – with Jim Rowan, CEO of Volvo

The Prof G Pod with Scott Galloway

CHAPTER

Shifting Dynamics of Car Ownership for Gen Z

This chapter explores the changing dynamics of car ownership, particularly for Gen Z consumers who prefer subscription models over traditional purchasing methods. It highlights the importance for automotive companies to adapt to these trends as digital purchasing continues to rise.

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