#372 - Growing a Bootstrapped Empire Without Social Media

I speak about our strategy for 2026 and why distribution is key for our bootstrapped products. I share how SEO is working better for us than social media, and how we’re building a universe of interconnected products using SEO, newsletters, and YouTube. I explain how my co-founder and I split roles, mix personal touch with AI, and how caring about users improves both product and SEO. I discuss scaling this approach and future plans to create more content. Let me know your feedback or questions!

My linkedin: https://www.linkedin.com/in/tiago-ferreira-48562095/

My twitter: https://x.com/wbetiago

Timestamps by PodSqueeze

Introduction and Episode Agenda (00:00:01)  

Engagement and Podcast Growth (00:01:22)  

Distribution is Key: Initial Social Media Bias (00:02:41)  

Alternative Distribution Channels (00:04:07)  

SEO Success and Product Longevity (00:05:13)  

Building a Product Universe with SEO (00:06:26)  

Balancing Distribution and Product Quality (00:07:50)  

User Connection and Brand Building (00:09:12)  

Splitting Founder Roles for Growth (00:10:17)  

Content Creation Workflow (00:11:37)  

Core Content Pillars and Product Interlinking (00:12:39)  

Scalable Strategy and Future Vision (00:14:01)  

Content Expansion and Community Engagement (00:15:12)  

Closing and Listener Feedback (00:16:22)