Saahil Goel, Co-Founder and CEO of Shiprocket, discusses the journey of Shiprocket, emphasizing the importance of starting in a niche market. He also talks about the growth of D2C brands during the pandemic and the challenges of serving SMBs and enterprises in the Indian e-commerce market.
Focus on being a big fish in a small pond instead of chasing a large market blindly.
Shiprocket's success lies in providing simplified shipping solutions for online sellers.
Deep dives
Evolution of Shiprocket from Cart Rocket to Craftly to Shiprocket
Shiprocket, founded by Sahil Goyal, witnessed a transformative journey from its inception as Cart Rocket emulating Shopify to its rebranding as Craftly, designed with a mobile-first approach. The company navigated through challenges as it transitioned from building heavy-duty websites with high churn rates to providing DIY solutions for users seeking a simplified website-building experience. With strategic pivots and learnings from industry giants like Amazon, Shiprocket evolved to cater to the distinct needs of online sellers, emphasizing ease of use and consumer product design.
Innovative Solutions for Online Sellers
Shiprocket addressed the core challenges faced by online sellers, such as a lack of digital marketing awareness and limited customization options, by offering a streamlined approach focused on shipping solutions. By integrating a mobile-first strategy, simplified pricing models, and leveraging consumer product design principles, Shiprocket successfully rebranded itself to offer free website builders, resonating with the evolving demands of independent merchants.
Revolutionizing the Shipping and Logistics Ecosystem
Shiprocket's strategic shift towards shipping solutions marked a significant milestone in its growth trajectory. By decoupling the shipping layer, developing a user-friendly dashboard, and optimizing the entire shipment journey, Shiprocket enhanced the seller experience. The company's innovative approach facilitated seamless order processing, increased adoption rates, and elevated customer satisfaction levels, positioning it as a pivotal player in the Indian e-commerce logistics market.
Future Outlook and Vision of Shiprocket
As Shiprocket continues to expand its offerings and cater to a diverse range of customers, including SMBs, enterprises, and offline brands, the company's commitment to its mission remains unwavering. Through a customer-centric approach and a focus on building tech solutions tailored for the Indian market, Shiprocket envisions further growth and innovation. Embracing original thinking, solving localized problems, and fostering tech advancements for emerging economies define Shiprocket's vision for the future.
On Shunya One this week, Shiladitya is joined by Saahil Goel, Co-Founder and CEO of Shiprocket. Shiprocket is India's first e-commerce shipping solution. In the episode, Saahil speaks about the company's incredible journey over ten years which had its ups and downs. According to him, one should not chase a large market just for its sake, but rather be a big fish in a small pond and everything will eventually follow. In addition, he discusses how D2C brands have grown during the pandemic. Tune into the episode to know more!