Shunya One
Making E-Commerce Shipping Easy ft. Saahil Goel
Jul 29, 2022
Saahil Goel, Co-Founder and CEO of Shiprocket, discusses the journey of Shiprocket, emphasizing the importance of starting in a niche market. He also talks about the growth of D2C brands during the pandemic and the challenges of serving SMBs and enterprises in the Indian e-commerce market.
43:09
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Quick takeaways
- Focus on being a big fish in a small pond instead of chasing a large market blindly.
- Shiprocket's success lies in providing simplified shipping solutions for online sellers.
Deep dives
Evolution of Shiprocket from Cart Rocket to Craftly to Shiprocket
Shiprocket, founded by Sahil Goyal, witnessed a transformative journey from its inception as Cart Rocket emulating Shopify to its rebranding as Craftly, designed with a mobile-first approach. The company navigated through challenges as it transitioned from building heavy-duty websites with high churn rates to providing DIY solutions for users seeking a simplified website-building experience. With strategic pivots and learnings from industry giants like Amazon, Shiprocket evolved to cater to the distinct needs of online sellers, emphasizing ease of use and consumer product design.
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