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19min chapter
Making E-Commerce Shipping Easy ft. Saahil Goel
Shunya One
Navigating Challenges and Scaling an E-commerce Platform
The chapter follows the journey of two college friends who pivoted their company from Cart Rocket to Craftly, focusing on a mobile-first approach and DIY features to attract merchants and drive demand. They share insights on overcoming hurdles in scaling their business, optimizing the checkout and shipping journey, and addressing logistics challenges to provide a seamless experience to merchants. The speakers emphasize the importance of starting in a niche market segment, understanding user needs, and gradually expanding to larger markets.
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