How to Create an Uncopyable Advantage and Build a Micro Community to Grow Your Personal Brand Business with Chris Colt

“Human beings, we crave community. It's an essential part of our life and our being,” says Chris Colt, The Challenge Champion. Chris says this as he believes that communities we’re in, physically or not, have a big impact on our growth as individuals, and also as professionals. And this is exactly what Chris shares in this episode, why communities are an essential part of our lives, and how we can build a community.

Chris is also a cyclist, and that’s how he realized the importance of a community - when he’s with his community of riders, very strong riders that could offset his weaknesses and vice versa. And from this, he now is helping other professionals and entrepreneurs, like you, build not just an audience, but a community.

Tune into this week’s episode about what really is a community and how it could help you grow individually and personally, how to build a community with a clear and specific purpose and structure, why he recommends starting with a micro-community with a micro-niche to be referable, and why you should consider moving your community away from a rented land platform, such as LinkedIn.

Quotes:

•  “Being that vulnerable when you're in that community is extremely important, and being a community member when somebody can open up to you and share that vulnerability to support them is key.” (2:26-2:35)
•  “Build a community, not an audience.” (02:37-02:39)
•  "Here's the fact, your business ideas can be copied. My business ideas, Michelle's ideas can be copied, but that community you build around it cannot be copied." (04:25-04:35)
•  “The purpose has to be motivating, it has to be fun, it's got to be an adventure.” (9:15-09:23)
• “Everybody has a different mission that matters." (10:56-10:59)
• “A purpose needs to be very specific. So it's got to be clearly picture of who you're going to serve in this community, what will be done together, and what we'll be mastered together." (8:53-09:03)

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

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