HUNGRY. Seth Godin “The Marketing God” Unpacks the Winning Strategies of Global Brands
Oct 6, 2025
In this engaging conversation, Seth Godin, a renowned marketing thinker and author, shares insights on the crucial distinction between strategy and tactics. He argues that successful brands like Dyson and Patagonia embed meaning and culture into their strategies rather than just focusing on promotional tactics. Seth highlights the importance of storytelling, the invisible systems shaping behavior, and the need for consistent creativity. He emphasizes building lasting customer relationships through compelling stories and feedback loops, guiding founders on growing impactful brands.
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Strategy Comes Before Tactics
- Strategy defines the long-term position; tactics are the specific moves like speed or promotions.
- Confusing tactics for strategy causes inconsistent decisions and weak brands.
Market By Building Spreadable Systems
- Do marketing before promotion by designing products and systems that naturally spread.
- Build features that create demand (like fax machines needed other fax machines) instead of only buying attention.
Make A Ritual To Change Behaviour
- Prince Spaghetti made pasta normal by declaring a weekly ritual: "Wednesday is Prince Spaghetti Day."
- That simple framing multiplied pasta consumption by thirtyfold in their market.
