The Personal Branding Podcast - Brands On Brands

Katie Brinkley: The Future of Social Media and Community

Apr 24, 2025

38:40

In this episode, we discuss the current landscape of community building and personal branding online. Our guest, Katie Brinkley, shares insights on how the pandemic has altered the way businesses and individuals interact on social media, highlighting the importance of injecting personality into branding to create a 'know, like, and trust' factor. She discusses strategies for maintaining meaningful engagement while avoiding burnout, and outlines her four-post strategy for effective social media content.

Katie Brinkley, author of The Social Shift, has been in the social media game since the days of Myspace. She brings corporate-level strategies to your business's marketing plan. There are a lot of social media channels out there and she's made it her mission to learn which channels you need to spend time for your business and how to make that platform work to bring in the right clients.

Learn more about Katie at: www.katiebrinkley.com

00:00 Introduction and Guest Welcome

00:40 The Importance of Community Building

05:04 Challenges of Social Media Burnout

09:27 Katie's Four-Post Strategy

16:54 Balancing Local and National Presence

19:18 The Power of Personal Branding

21:57 Podcasting and Networking

29:52 Writing 'The Social Shift'

35:05 Looking Forward in Social Media

36:51 Conclusion and Resources

This is the Brands On Brands Podcast with Brandon Birkmeyer