S14E13: Bain Profitability Case Interview Example - Big Sip
Jun 21, 2024
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Former Bain consultant Zach Tabbush leads a case interview demo about Big Sip, a beverage company expanding to the East Coast. They discuss market expansion, profitability of different beverage categories, divesting from sodas, and strategies for profitability case interviews.
Preparation for case interviews and application deadlines are crucial for aspiring consultants.
Divesting the least profitable product segment can optimize resources for market expansion strategies.
Deep dives
Introduction to Case Interview Content and MBB Application Deadlines
Active case interview preparation and MBB application deadlines highlighted, emphasizing essential timeline awareness for applicants.
Client Overview: BigSip Beverage Company Expansion
Description of BigSip as a high-end beverage company with a loyal West Coast customer base, aiming to expand to the East Coast and seeking advice on funding the expansion through increased profit.
Analyzing Product Profitability and Market Expansion Strategies
Discussion on evaluating product profitability, focusing on divesting the least profitable soda segment to allocate resources to more profitable juice and tea lines for enhancing East Coast market expansion strategies.
Recommendation for Strategic Business Direction
Detailed recommendation to divest the soda line, emphasizing profitability analysis and suggesting the reallocation of resources for effective East Coast market penetration to enhance overall business performance and growth.
Big Sip, a high-end beverage company known for craft sodas, juices, and teas, seeks to expand to the East Coast. The company needs advice on whether to pursue this expansion and how to fund it, ideally through increased profits.
That’s the scenario faced in this case interview demo led by Zach Tabbush, a Management Consulted case coach and former Bain consultant.
Grab a pencil and paper and work through the case alongside Zach and a special guest!