Squiggly Careers #163 How to build your brand with Bianca Miller-Cole
4 snips
Aug 18, 2020 Bianca Miller-Cole, an award-winning entrepreneur and author of 'Self Made,' dives into the art of building a personal brand. She shares the four key pillars of branding and emphasizes how storytelling shapes professional identities. The discussion includes tips for optimizing LinkedIn profiles and avoiding common pitfalls. Bianca analyzes real listener brands, providing actionable insights to refine their narratives. She encourages taking ownership of your career development and highlights the importance of networking in achieving long-term success.
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Manage Your Brand
- Actively manage your personal brand, which is how others perceive you, not just what you say about yourself.
- Focus on what people say about you when you're not around.
Start Your Story
- Start your career story by identifying consistent threads and passions throughout your experiences.
- Reflect on what excites you and what others consistently say about you.
Four Pillars of Personal Branding
- Build your personal brand using the four pillars: Presentation, Approach, Communication, and Knowledge.
- Consider how you dress, connect with people, communicate online and offline, and showcase your expertise.
