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eCommerce Evolution

Episode 123 - Massive Product Launches and Building Replenishment Engines with Jeremy Horowitz of Messenger Mastermind Podcast

Jun 4, 2020
46:01

Jeremy Horowitz helped create the marketing engine behind Lumee, the selfie phone cases made famous by the Kardashians.  He now helps growing eCommerce brands create 6 figure + product launches.  He also builds what he calls “replenishment engines” - a concept that was new to me but that I absolutely love.  

Interested in doing $100,000+ in sales in 24 hours on a new product launch? Want to know the secrets of building huge demand, selling out of products, and generating real urgency like Supreme, Jordan and Kylie Cosmetics.

Here’s a quick look at what we cover:

  • The difference between a product launch that sells out vs. a “meh” launch
  • How to create a “web” so that your customers are highly engaged and eager to buy
  • How to build anticipation, excitement, and generate huge sales without discounting
  • How to utilize messenger marketing and Facebook private groups
  • Lessons from movie launches
  • Plus more

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