Jason Swett, known in the Rails community for his podcast and book, talks about his recent transition into consulting and product development. He discusses the benefits of long-term engagements and building trust with clients. The chapter also explores the evolution of coaching and the importance of establishing a non-negotiable North Star objective. They discuss unique projects, like starting a snail mail newsletter and going on a world tour. The hosts also talk about the evolution of personal branding and the challenges of finding intelligent and conscientious clients. They emphasize the advantages of building from a solid foundation and highlight Sensity Ruby as an upcoming conference focused on fostering meaningful connections and camaraderie.