This week, Jess and Jeremy get into the nitty-gritty of resource allocation for indie makers: how to make the most of your limited time, energy, and capital. As solo and small-team entrepreneurs, we constantly have to make tough calls about where to invest. It's not just about money; it's about what will actually move the needle.They talk through the realities of running lean: how to balance building, learning, and staying sane along the way. From daily reading habits and favorite podcasts to managing information overload and keeping personal playbooks, they share the unpolished, behind-the-scenes strategies they use to grow without burning out.If you’re bootstrapping, juggling roles, or just trying to make smarter bets with your time, this one’s for you.

In this episode of IndieRails, co-founders Ben Curtis and Joshua Wood share the origin story of Honeybadger, an application monitoring tool for Ruby on Rails applications (and many others). They discuss their motivations for starting the company, the challenges they faced in the early days. The conversation also covers their approach to product development, marketing, pricing strategies, expanding into new markets and the lessons learned from their journey.HoneybadgerBen CurtisMastodonBlueskyLinkedInJosh WoodMastodonBlueskyLinkedIn

Our guest for this episode is Garrett Dimon. Garrett is a developer, author, conference speaker and multi time business owner. With some partners, he’s recently formed a company called “Very Good Software” where they own and operate several SaaS apps. Garrett Dimon is a seasoned software developer and entrepreneur with a passion for front-end development and Ruby on Rails. His journey began in 1998, experimenting with HTML, CSS, and JavaScript before earning a Computer Science degree from the University of Texas at Dallas in 2000. Over the next eight years, he honed his skills in front-end development and information architecture through consulting roles with organizations of all sizes. During this time, he also shared his expertise through a column on front-end design and development for Digital Web Magazine.In 2008, Garrett started his entrepreneurial journey and launched Sifter, a bug and issue tracking application built with Rails, which he ran until its successful sale in 2016. His experience building and selling Sifter inspired him to write and self-publish Starting and Sustaining, a book about building and running SaaS applications. After Sifter, Garrett took some time off from entrepreneurship and joined Wildbit and then egghead. Eventually he went back on his own independent consulting where he helped clients Fireside.fm and Flipper. Little did he know that later on, he'd become part owner of these companies. In the fall of 2024 the one time business seller became the buyer. He, John Nunemaker, and Kris Priemer are operating Very Good Software, where fireside.rm and Flipper are core products. Links:GarrettDimon.comBlueSkyFireside.fmFlipperVery Good SoftwareBooksRecent podcast appearances:Taking Over Fireside with John Nunemaker & Garrett DimonMaster of Generators (with Garrett Dimon) | Dead Code

Joe Masilotti, an independent developer and author specializing in Hotwire Native, returns to share insights from his journey. He discusses the importance of niching down in tech and the evolution of open-source libraries. Joe dives into the writing process for his upcoming book, balancing personal experience with thorough research. He also reflects on work-life balance after welcoming a second child, emphasizing mental health amid societal productivity pressures. Listeners can expect tips on creating engaging community spaces and strategic decisions for launching his book.

In this episode, Jeremy & I are excited to share a mic with Jim Remsik. Jim is the Founder and CEO of a digital agency called Flagrant. He is also a conference organizer…he created and hosts the popular Madison + Ruby conference. Jim has held many roles:  MC, speaker, developer, CEO, conference organizer, writer and many more, but I imagine most people know him as someone who is an all around awesome human. Jim Remsik shares his journey through the tech industry, from his early days in software development to his transition from government work to agency life. He discusses building companies like Bendyworks and Flagrant, emphasizing how design and professional connections shaped his career path. The conversation follows his path from running Adorable to launching Flagrant, including the personal challenges he faced—health issues and navigating business during the pandemic. Jim reflects on the vital role of personal growth, team empowerment, and maintaining human connections in a remote-first world. Drawing from his agency experience, he shares how taking initiative and self-authorization were crucial to his entrepreneurial success. Throughout the discussion, Jim offers valuable perspectives on consulting and collaboration, emphasizing his core belief in actively supporting others' success. He explores the varied landscape of consulting work, industry uncertainties, and the power of personal mission statements. The conversation highlights how meaningful connections, purposeful work, and courageous leadership intertwine. Jim's guiding motto reveals how generosity and community-building shape his professional approach.Show Links:Socialshttps://bsky.app/profile/jremsikjr.bsky.socialhttps://www.linkedin.com/in/jremsikjr/Flagranthttps://www.beflagrant.com/team/https://www.beflagrant.com/blog/author/jim-remsik/Conferenceshttps://www.madisonruby.com/https://rubyconf.org/about/Postshttps://medium.com/authority-magazine/jim-remsik-of-flagrant-five-things-i-wish-someone-told-me-when-i-first-launched-my-business-or-14699acfbda2https://www.beflagrant.com/blog/2024-predictions-2024-01-30https://devops.com/the-ruby-on-rails-resurgence/https://devops.com/the-ruby-on-rails-resurgence-2/Other Podcastshttps://shows.acast.com/dead-code/episodes/all-those-letters-that-you-do-with-jim-remsikhttps://www.codewithjason.com/podcast/14444689-211-jim-remsik-ceo-of-flagrant/XO Rubyhttps://bsky.app/profile/xoruby.comReadalong - Practical Object-Oriented Design: An Agile Primer Using Rubyhttps://app.thestorygraph.com/readalongs/5983b152-bf48-4ff3-aeb0-976ea67d0d08

Jess and Jeremy kick off the first recording of 2025 with a recap of 2024, and a look at their plans and goals for the new year. We chat about the importance of celebrating milestones, time management, financial planning, scaling development with business growth, and the cycles of sowing and reaping in our work.

Paul Campbell is a Rails developer (since v0.13), conference organizer, and the CEO and co-founder of Team Tito. Paul joins us to talk about his career building software, companies, and events. We chat about Paul's journey into programming, the risks and rewards of running conferences, finding his co-founder, and the opportunities that led to building Tito, Vito, and most recently, IO.Relevant LinksPaul on BlueSkyTeam TitoTito: event registrationVito: online communities IO: bespoke RSVPs

In this episode, we are joined by Barry Hess, James Adam, and Matthew Lettini from the Good Enough team to discuss their journey in creating a self-sustaining business built around meaningful, user-focused software. We explore the inception of their company and their latest product, Jelly—a shared inbox for teams. We dive into their experimental approach to business, their year of experimentation known internally as "Cosmic Maelstrom," the rollout of other products like their blogging software, Pika, and the decision to offer free tools. The team shares their insights into maintaining a human touch in customer support, navigating marketing challenges, and the value of brainstorming unconventional ideas. Through it all, they emphasize the importance of community, sustainability, and creating software that should exist in the world to make a meaningful impact.Links:Good EnoughJellyPikaAll ProductsGood Enough Socials:NewsletterMastodonBlueskyThreadsXJamesMatthewBarry

In this episode, we're excited to introduce our guest, Becky Searls. We recently met Becky at Rails World and learned about her business, Better with Becky—a fitness training program focused on people with a growth mindset. Over the past year, she worked with her husband Justin to build her first product, Build with Becky, a personalized workout program and fitness app built in Rails, which launched publicly during the conference! We chat with Becky about her professional journey starting as a K-12 educator, becoming a fitness instructor, building her own business, and now moving into the product owner role to develop a custom app. More About BeckyBecky Searls is definitely not another influencer, and she’s more than a personal trainer. Her experience in education, embrace of evidence-based research, and personable judgment-free approach sets her apart in an industry famous for baseless hype and scammy practices.Spending over a decade as an accomplished foreign language teacher, Becky truly has the heart of an educator. When she learns something important, her first thought is always how to best share it with others. She also knows life's greatest lessons are found outside of the classroom. So as she dives deeper into research papers spanning health, fitness, nutrition, and psychology, she can’t imagine keeping all the useful things she discovers to herself.That's what Better with Becky is: the place she translates cutting-edge science into practical tools and everyday advice for the rest of us.That may explain why, as her debut product, Build with Becky doesn't look like other exercise programs. Yes, it will give you a great workout. But you won't believe how much you'll learn along the way, without even realizing it. And yes, you'll probably see progress toward your fitness goals. But don't be surprised if you also gain deeper insights that connect with other parts of your life. That's just part of what you get with Becky!Training and certifications include:     • Master of Arts, Education (The Ohio State University)    • National Strength and Conditioning Association Certified Personal Trainer (NSCA-CPT)    • Mindfulness-Based Behavior Change Facilitator    • Precision Nutrition Level 1 Certified Coach (PN-L1)    • USA Weightlifting Level 1 Certified Coach (USAW-L1)    • Pain-free performance specialist (National Academy of Sports Medicine) Relevant LinksBetter with BeckyBeckygram (which syndicates her Instagram)Becky's YouTubeThe Empowered Programmer (Justin's Rails World talk, featuring Build with Becky)

In this episode, Jess and Jeremy chat about leveling up professionally, the importance of community and personal growth, and the challenges of starting new things. Jess shares several things that have inspired him recently, and Jeremy gives an update on Liminal and shares some ideas he has around discoverability challenges in the Rails ecosystem. ReferencedBunch of Guys video clipRaise your standards video clip“Start from wherever you are and with whatever you’ve got.” - Jim RohnLiminal forum app