The Zack Arnold Podcast [CASE STUDY] Why People Don’t Respond to Your Cold Outreach (and How to Get a Response) | with Scott Davis
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If you're a creative professional in the entertainment industry, you are probably feeling pretty discouraged by the lack of jobs popping up this year. At Optimize Yourself, we like to focus on the things we can control and set goals that we are empowered to achieve.
While we can't control what jobs are out there or whether they are offered to us, we can put ourselves in positions where we will be the first to hear of jobs when they pop up. This involves building relationships with people.
That's why today, I'm sharing this episode from the archives with editor and assistant editor Scott Davis, who, back in 2018, made a big move from New York to Los Angeles with zero contacts or connections. The strategies he used apply the same today as they did back then. I hope you find this useful and actionable so you can let go of what you can't control and take action on what you can control.
→ Click here to see the original published episode
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Here's What You'll Learn:
- Scott’s ‘origin story’ from New York to Hollywood with no connections and ‘no idea what to do’ (sound familiar?)
- The terrifying feeling of trying to get into this ‘fortress of opportunity’ in Hollywood where the only way in seems to be from people inside who are working & too busy to help you.
- The dilemma of just 'finding the next gig to pay the bills' vs. ‘playing the long game’ to pursue the career path you really want.
- The counter-intuitive shift in focus that makes that effectively eliminates that so-called ’dilemma’. (Listen for this key takeaway!)
- Why there’s no more important skill than networking in this industry and the step-by-step path to networking for introverts.
- Discover the ’secrets’ to “cold emailing” / “cold outreach” and how Scott boosted his response rate from 5% to 75%.
- The REAL goal of sending an outreach email. (HINT: It sounds so easy it couldn’t possibly work.)
- How to ‘crawl inside the brain’ of the person you send an outreach email to and see it from their perspective.
- How to get people to OPEN your approach email and why doing a few minutes of research goes a LONG way.
- Why the idea of “nobody wants to help me” is just wrong and right way to tap into people’s natural tendency to WANT share their wisdom & experience with you.
- Connecting the dots: Scott’s story of turning rejections into opportunities.
- What it really means to “lead with value” and the power of ‘validation’.
- The momentum that builds when you invest in building relationships over time.
Useful Resources Mentioned:
Get The Insider’s Guide to Writing Great Amazing Outreach Emails
The Optimizer Coaching & Mentorship Program
Continue to Listen & Learn
Ep204: [CASE STUDY] How to Make Your Dream Project a Reality | with Matt Allen and Matthew Gentile
Ep192: [CASE STUDY] How a Single Outreach Email Led to a Dream Job at Marvel | with Matthew Farrugia
Want a Response to Your Cold Emails? Then Every Message MUST Do These 5 Things
The 5 Most Common Mistakes You’re Making With Your Cold Emails (and How to Fix Them)
Ep184: Networking (the Right Way), Mentorship, and Connecting with ‘Experts’ | with Troy Takaki, ACE
Guest Bio:
Scott Davis
J. Scott Davis is an editor, assistant editor, outdoorsman, hopeless introvert and constant seeker of knowledge.
"I lived and worked in NYC for over 10 years working with some of the greatest documentarians on some really great films like: “Makers: The Women Who Make America”, “Cancer: The Emperor of All Maladies”, “Wagner’s Dream” and “Outside the Bubble”. In the fall of 2018 I headed west to Los Angeles to escape bad weather, lack of sunlight, and 5th floor walk ups. The lifestyle change is glorious but the true joy is I am now pursuing a long held dream of working in scripted features and series."
Show Credits:
This episode was edited by Curtis Fritsch, and the show notes were prepared by Debby Germino and published by Glen McNiel.
The original music in the opening and closing of the show is courtesy of Joe Trapanese (who is quite possibly one of the most talented composers on the face of the planet).
Support this podcast at — https://redcircle.com/zackarnold/exclusive-content