Looking to finance your ecom brand but drowning in options? Drew Fallon cuts through the noise with straight talk about what actually works. After taking Mad Rabbit from zero to $60M and reviewing 60+ brands at Iris, Drew exposes common financing myths and shares what smart founders do differently. Get actionable insights on merchant cash advances, asset-backed loans, and why the 'best' financing option might surprise you. Essential listening for any brand thinking about raising capital.

TIMESTAMPS 
(00:00) Introduction 
(03:00) Drew's Journey: From Dropshipping to Investment Banking 
(05:36) Why Traditional Growth Models Stopped Working
(06:30) Transition to Iris and Market Insights 
(11:12) Debt vs Equity: The Complete Breakdown 
(18:03) Merchant Cash Advances: The Misunderstood Option 
(22:57) Asset-Backed Loans: What No One Tells You 
(31:07) Bank Lines of Credit: When They Make Sense 
(34:38) The Truth About SBA Loans 
(35:52) Three Things to Never Do When Financing 
(40:06) Credit Card Products: Myths vs Reality 
(43:12) Closing Thoughts and Contact Information

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