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Original Ideas Face A Hostile Market
- The industry is hostile to original ideas, so rare coincidences of art and commerce enable big swings.
- Hello Tomorrow succeeded by taking a uniquely risky, original concept that scrambled categories.
Used A Proof-Of-Concept Trailer
- They made a visual proof-of-concept short to demonstrate tone and worldbuilding for buyers.
- That trailer helped convey the show's feel when scripts didn't yet exist.
Open With Your Striking Scene
- Lead pitches with the most striking, specific scene that reveals tone and stakes quickly.
- Use an immediate, memorable image or scene to rapidly separate believers from skeptics.