Under the Influence Podcast

Episode 12 - Your Most Valuable Commodity

Dec 5, 2018
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ANECDOTE

From City Magazine To Major Platform

  • Jessica built CheekyChicago as a digital magazine because she couldn't find a curated online guide for women in Chicago.
  • Over 6.5 years it grew to ~100k readers and major brand partnerships before she left burned out to start Simply Be.
ANECDOTE

Email Launched Her Next Business

  • After leaving Cheeky she emailed her network and within a week had five-figure client revenue, revealing the power of her personal brand.
  • That moment sparked her fascination with building leverageable personal brands at Simply Be.
INSIGHT

Personal Brand As Business Equity

  • Personal brand equity can become a business asset you leverage later.
  • Jessica realized her reputation translated directly into clients and revenue for her next venture.
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