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From City Magazine To Major Platform
- Jessica built CheekyChicago as a digital magazine because she couldn't find a curated online guide for women in Chicago.
- Over 6.5 years it grew to ~100k readers and major brand partnerships before she left burned out to start Simply Be.
Email Launched Her Next Business
- After leaving Cheeky she emailed her network and within a week had five-figure client revenue, revealing the power of her personal brand.
- That moment sparked her fascination with building leverageable personal brands at Simply Be.
Personal Brand As Business Equity
- Personal brand equity can become a business asset you leverage later.
- Jessica realized her reputation translated directly into clients and revenue for her next venture.


