The Importance of Influence

I love that you have this balance between the clientele but also trying to connect with the people that you said can't afford the agency or reach the masses through that. I think that's just such a way of you tapping into your home community as well. What I love about the under the influence podcast is that we love talking about the word influence and also like you said there's such buzz words right now like authenticity, influence or influence,. All these things that are all of a sudden coming to fruition and becoming a thing. We really like to dive into that so if you could explain what the word influence means to you, how would you explain it? Influence is like how it means to