Eat Blog Talk 698: Why "Failing" on Instagram Was the Best Thing for My Business with Eloïse Jennes
In episode 698, Eloise Jennes talks about how what felt like a massive failure on Instagram actually became the catalyst for clarity, growth, and deep alignment in her food blogging business.
Elo is a plant-based food blogger, meal prep expert, and founder of Cooking With Elo, where she helps stressed-out professionals, overwhelmed parents, and health-conscious students make healthy plant-based eating way more doable and way less chaotic.
With her Master's in food innovation and obsessive love for systems, checklists, and pantry organization, Elo helps you feel confident in the kitchen, even with tofu, tempeh, and beans on the menu. So if you've ever wished someone would just tell you what to cook, how to prep it, and when to eat it—she's your girl.
In this episode, you'll learn how to reframe failure as a learning opportunity to refine your niche, improve your blog and discover a clear business path rooted in passion and purpose.
Key points discussed include:
- Failure isn't failure—it's unmet expectations: Eloise shares how she redefined her Instagram experiment as a learning opportunity, not a flop.
- Hard work can still feel fruitless—until it pays off: Posting 100 blog posts and 100 Instagram reels in 100 days didn't go viral, but it laid a strong foundation for her business.
- Systems matter: Eloise used Google Sheets smart chips and her love of organization to manage content creation efficiently.
- Clarity comes from action: Pushing through the challenge helped Eloise realize her true niche had been there all along—plant-based meal prep.
- You gain confidence through repetition: Creating content daily improved her storytelling, video editing, voiceovers, and technical workflow.
- Burnout is real—listen to your body: She worked 14-15 hours a day, 7 days a week, and ended up with stress-induced gastritis, teaching her to build in sustainability.
- Trust the process: Eloise held onto the belief that everything was leading somewhere, and it eventually unlocked new products, programs, and media opportunities.
- Teaching is mastery: Shifting from "storyteller" to "teacher" allowed Eloise to embrace her strengths and lead her audience more effectively.
If You Loved This Episode…
You'll love Episode 668: The Growth Mindset Shift – How Failure Leads to Success with Donnie Lygonis
Connect with Eloïse Jennes